Having had an outdated business class product for long, KLM finally caught up other main airlines with lie-flat seats and fresh-looking business cabin (on selected aircrafts).
Their Dreamliner’s herring-bone configuration is great for privacy (+ direct aisle access from every seat!), but not that nice when travelling with a companion (where BA’s “yin yang” configuration is perfect). KLM’s use of beautiful dutch Delft Blue pottery for tableware is a nice touch. You also get a miniature porcelain house at the end of the flight as a souvenir (which is in fact a small bottle of liquor, and quite tricky to open…). I found the crew very friendly (especially in comparison with TK). Food wasn’t the best I’ve had on long-haul business class, but totally decent. During service try their signature Flying Dutchman drink (great as an aperitif!). Access to self-service drinks during flight could be improved (it was easier to use economy class’ self-service bar than finding an attendant to ask for a glass of water… ). One big minus was the non-functioning wi-fi (both ways). I’m totally ok with the fact there isn’t wi-fi on a plane, but if you decide to offer this feature you have to make it work properly.
Whereas I wouldn’t pay for KLM’s old business class, the new one is worth the extra money on long flights. It’s funny though how fast long-haul business class products are evolving. Lie-flat seats haven’t been around for that many years and some airlines (I mean Delta and Qatar Airways) have already announced the upgrade of their business class cabin with suites (previously found only in Middle Eastern carrier’s first class)…! Let’s see how far this evolution will go.